STUD is a designer brand of underwear and swimwear created with today’s contemporary Man and his active urban lifestyle in mind.

 

Its ambition is to create an all encompassing lifestyle brand that has a point of view relevant to today’s modern Man.

 

Looking and feeling good on the outside and inside is de riguer for him who is constantly on the go.

 

Fusing form, function and aesthetics, STUD products are crafted with pride from quality fabrics selected for its comfort, breathability and stretchability.

 

An attention to fit, fabrication, cut and detail coupled with its own unique brand of designs make STUD a cut above the rest.

 

A capsule Ready-To-Wear line comprising of good looking outerwear apparel complements the main collection, all created with the same design philosophy.

 

This design philosophy is to create fashion that fits well, feels good and looks great, enabling every Man to be able to express himself and feel confident in his own skin.

 

Inspiration comes from things that surround, affect, provoke and arouse us.