Somewhere between 1958 Hollywood Cult Classic 'Live Fast Die Young' and the syncopated beats of M.I.A's Bad Girls lies the inspiration for STUD's 2014 collection. The former; an ode to the beat generation and the latter about empowerment set the mise en scene in a forgotten garage between route 66 and nowhere, channeling the rebellious spirit of disaffected youths.

A truly inspired collection of underwear, swimwear, resort & athletic shorts for the modern man.

About freedom, expression and going against the grain.

Proudly designed and made in Asia, for the world.



View Collection 2015:
AUTUMN / WINTER 2016



View Collection 2015:
SPRING / SUMMER 2015



View Collection 2014:
RIDE THE NEON WAVE



View Collection 2014:
LIVE FAST DIE YOUNG



View Collection Spring Summer 2013:
VERY STUD x WHITE HEAT



View Collection Autumn Winter 2012-2013: WE/ARE/STUD



View Collection Spring Summer 2012:
OF UTH AND BROTHERS